Projects & Process
A selection of studio, personal, and collaborative work spanning product design, transportation, and branding.
Vize — Transportation Design Project
A comprehensive transportation design exploration developed through rigorous research, ideation, and prototyping. This process book documents the full design journey from concept to refined, high-fidelity resolution — showcasing human factors research, form development, and manufacturing considerations.
- In-depth user research and human factors analysis to identify opportunity areas
- Multi-stage ideation through sketching, physical models, and digital refinement
- Full CAD development in SolidWorks with KeyShot rendering package
- Detailed process book documenting the complete design methodology
McLaren Product Line
A collaborative product line design for McLaren — extending the brand's ultra-premium DNA into physical product form. The team developed a cohesive family of objects anchored in McLaren's performance identity, precision engineering, and material excellence.
- Brand analysis and design language extraction from McLaren's vehicle portfolio
- Team-based ideation and form exploration for product family coherence
- High-fidelity rendering suite and presentation deck for a complete product line
Aircraft Interior Comfort System
Redesigned aircraft seating for improved passenger comfort, ergonomics, and spatial efficiency through 10+ user interviews and CAD-to-prototype development.
MyCo — Brand Identity
Developed a complete visual brand identity including poster design system, typographic hierarchy, and graphic communication strategy.
Juicer — Product Redesign
Full redesign of a consumer juicer addressing usability, manufacturing feasibility, and CMF — delivering CAD models, renders, and a complete process documentation.
Todi — Concept Sketches
Rapid ideation and form exploration through freehand sketching — developing a range of concept directions and pushing the boundaries of form and function.